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カスタマージャーニーを成功させるには、柔軟で統合されたプロセスやシステムだけでなく、一貫したブランドエクスペリエンス (BX) も必要になります。カスタマー中心の考え方が何よりも重要な今の時代において、高いブランド認知度を維持するには、カスタマーとの有意義な関係を構築することがその鍵となります。当社は、数多くのデータ、ユーザーエクスペリエンス (UX)、ブランドスキルを提供し、変化の激しい市場での成長を保証します。

Top of Mind
When customers lose brand affinity, how do you rethink the experience?
“Digital disruption requires reimagining what brands sell, taking ownership of the intelligence that drives purchasing decisions and fostering a diverse culture that promotes cutting-edge thinking and action.”
Alyssa Altman
Alyssa Altman
Consumer Products Lead
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Consumer Products at a Crossroads
Related Insight
Consumer Products at a Crossroads
Brands face an existential challenge: reinvent themselves as “experience brands” or become mere commoditized product providers.
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強み

我々の取り組み方

Business Reimagined

Dramatic shifts in people’s buying behaviors require fundamental changes. We work with clients to explore innovations in routes-to-market, supply chain optimization and sustainable value through revenue and data.

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Holistic Brand Experiences

The increased pressure to be top-of-mind with customers is redefining shopping. We help brands transform from product-centric advertisers and manufacturers to consumer-centric experience providers.

 

Intelligent Connections

While once a brand’s competitive advantage, critical data is now monopolized by the competition. Tomorrow’s success hinges on the acquisition of meaningful data to activate deeper consumer connections. We bring experience and engineering capabilities together with machine learning and artificial intelligence expertise to drive intelligent marketing, commerce and business results.

 

Total Commerce

Retailers are increasingly becoming competitors to producers. We work with brands to build total commerce strategies and solutions that establish direct-to-consumer (DTC) businesses and win with eRetailers.

Experience Engineering

High-performing online brand experiences that work across multiple channels require a mastery of creativity, marketing, media, advertising, data and technology. We help our clients use real-time insights to develop measurable strategies that deliver results through connected digital experiences. 

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Agility at Scale

New competitors and increased margin pressure mean brands need to future-proof their organization. We use the best of DevOps and Lean to create a truly agile working environment that delivers results in real time at global scale.

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Alyssa Altman
North America
Alyssa Altman
Consumer Products Lead
Dan Barnicle
EMEA & APAC
Dan Barnicle
Consumer Products Lead